Wedding Photography Buzz - Digital Wedding Secrets

There are two types of wedding photography assistants who you can hire: ones who have great potential to branch out on their own as a wedding photographer – and ones who have their hearts set on being a good one but have not acquired the necessary skills yet.

I tend to look for that delicate balance between the two. So essentially, what I personally need in a wedding photography assistant or a second shooter is someone who can almost read my mind. When covering weddings, it is my camera as the main photographer who the couple and their families will look at – so the second photographer should be willing to take a backseat in this department. One who likes to hog the limelight, I would not be able to work with harmoniously.

More importantly, a wedding photography assistant and a second shooter should like be an extension of my own arm. He or she should anticipate which items I would need and where we need to be next. Not getting to distracted by the events, being able to control a crowd during group pictures and being the ultimate professional – these are the qualities that you also need to look for in a second shooter if you want to succeed in the business.

Are you the type of wedding photographer who barks out commands, or say them softly but firmly? If you want to be taken seriously in the business, there’s a need to convey your authority to the second shooter who you will be working with.

If you don’t want to come off as someone who’s abrupt, have a good, long talk with the assistant or second shooter who you’ll be working with. Tell him or her that unless you get everything right, you will be wasting everyone’s time – including the bride’s and groom’s – as well as that of their guests and families.

As such, everything needs to be done quickly and efficiently. Just imagine how disastrous it would be if you are unable to shoot the newlywed’s first kiss because your assistant forgot to load your camera’s batteries!

All in all, if you want to have a successful wedding coverage, preparation is the key – and hiring a good assistant or second shooter is also a must.

To start right off, what are the elements which should be combined if you want to establish branding in wedding photography? Naturally, you should first come up with the company name that you would like your wedding photography business to be called. It can either be your name, followed by the words wedding photography – or another, more innovative company name which reflects the style of photography that they employ.

Second, create a logo. This is something that should incorporate the image that you want to portray as a wedding photographer. Which type of design, what sort of colors and letter types can reflect the statement that you wish to impart to your niche market?

Finally, make sure that you will use a watermark – which is another crucial element of branding in wedding photography. Basically, the watermark is that stamp that you place on your photos as a deterrent to theft – and as a way of advertising your wedding photography business to anybody who looks at samples of your work.

When you put together all these elements of branding, you can create the exact image that you want to project for your wedding photography business.