I don’t know if it’s a good thing or a bad thing that engaged couples are still getting married despite a recession. It’s bad enough that almost all business industries are getting hit with the economic crisis, but what’s a starting-up wedding photographer to do if he or she cannot get clients who are willing to dole out money for a set of wedding pictures to be taken by a professional?
What if engaged couples just go with the trend of purchasing disposable cameras and allowing their guests to take their pictures? Or maybe they will just borrow a pretty decent digital camera from a friend and allow a trusted uncle or cousin to take the wedding photos?
This is where your business sense as a wedding photographer should come in. For me, offering scaled back wedding photography packages is a must if you want to keep clients coming to you for their wedding coverage amidst the economic recession.
I do have a few ideas in mind regarding this. First, you can take a look at the current wedding photography packages that you are offering to your clients. If you know that they are really on a shoestring budget, there is still a way for them to enjoy professional wedding photography without paying an arm and a leg for it.
Usually, it’s the prints which make up most of the cost of the wedding photography package. What if you offer them a purely digital wedding photography package? You can probably squeeze in 8R prints of five of their best wedding shots, but the other photos will be on an online gallery and on CD or a DVD copy. This will significantly lower the costs, and they can just order a physical wedding album later on.
If the couple does want a printed album, then you can try to lower the costs of the wedding photography packages that you are offering in other ways. Instead of paying an additional photographer, you can probably just cover the entire wedding by yourself and just use additional equipment.
The point is, you need to go to the financial level that your clients currently are in order to keep up with these tough economic times – and the best way to do this is by offering scaled back wedding photography packages.





